Is Sharing Other People’s Content an Effective Social Media Marketing Tool?

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“The greatest means to be an intriguing man will be interested in others,” said Jordan Keats, my teacher in a Societal Media for Small Business class I took at a local school.

My ears perked up. I understand a truth whenever I hear it – and that was one.

It’s also, I’m learning, an extremely productive strategy to utilize social media as a promotion tool.

One find, obviously, is that you’ve got to really BE interested versus pretending to be interested in other people’s thoughts and messages.

Feigned interest is a slight step up from NO interest, which I guess is the standard more frequently than we care to acknowledge. Because let’s face it, social media could be a really me-focused medium in a really me-focused society. Look at MY picture! Read MY site! Purchase MY novel! Hire ME! View MY video!

But hereis the scoop: you have to be prepared to share theirs, should you would like individuals to share your content via social media.

As such, I took the guidance of Jordan. With my co-worker Sarah’s help, I started paying attention to what other folks needed to offer and share what we were locating… not only because I needed other individuals to find me as somebody who shares/plays nicely in the sandbox with others. For as tempting as that might be, it is not a legitimate reason behind sharing – and one can see a fake a mile away.

“Leaders who set out to give are more productive than leaders who seek to get,” writes Seth Godin, in his novel, Tribes. “As well as the purpose of the leader issues. The tribe can sniff out why someone is asking for their focus.”

So a great reason is because someone might find it of interest or use. And how can we ascertain whether content is share-worthy? Straightforward: if it’s worth to us, we’ll pass it on to like minded peeps.

As well as the additional advantage of our efforts is, needless to say, from reading other people’s sites and posts that Sarah and I are learning a whole lot about a wide selection of areas, including social networking. By believing I was “too busy” to take several minutes a day to learn some new thoughts and views, I shot myself in the foot by deciding to stay ignorant on issues that will help me with my company.

Now, all that might be fine and dandy, you say… Pray tell, will all this bring about SALES?

Great question! As well as the solution is this: to sharing other people’s content through social media, another important advantage is the fact that by simply doing so, you’re joining – or creating – and maybe leading, a tribe of people that share similar interests. You become portion of a network of individuals you can work with.

To put it differently, you’re currently discovering – or creating – your marketplace.

“The Law of Income states you will be paid in direct proportion to the value you deliver in line with the market,” describes T. Harv Eker in his novel, Secrets of the Millionaire Mind.

So in the event the value you’ll be able to deliver to the market is not only services, your goods and thoughts but other folks too, you are going to greatly improve your ability to make money from services, your own products and concepts.

Why? Because a) the value YOU deliver to the market has grown exponentially and b) the number of individuals you’re connecting with BY HELPING THEM has grown exponentially… and consequently so will your income.

No, it will not occur immediately. But if you’re developing a company that’s intended to continue, it’s going to occur. And that which we are finding is that by sharing other people’s content on social media, strategic partnerships are led straight to – which is where the income inevitable comes from down the road.

Here Are 6 Ways

1. Support individuals on LinkedIn

Just if you’re able to attest to that individual’s special ability or expertise.
2. Share another man’s LinkedIn post

Should you deem the content precious
Do not overdo it (says I, from expertise)
Do not join every group in your business and then carry on to share the same connection in every group! A buddy of mine told me it would be to need to scroll through twenty of the identical posts on her LinkedIn page
3. Retweet other folks’s tweets

Again, do not overdo it… we are looking for quality here not amount
Be true: take time to read the quotation, website, post, etc
Twitter is, by far, the social media system where Sarah and I are seeing the most beneficial sharing occurring
4. Share other folks’s Facebook posts

Be fair: should you truly believe it a useful site, adorable picture, great storyline, helpful hint, inspirational quotation, etc only share another person ‘s FB posts
5. Remark on different people’s websites

Do not simply read them; let the individual know you have read them by leaving a short but insightful little of responses
This could come back to you tenfold as the opportunities grow substantially that the favour will be returned by the individual farther down the road
6. Compose, or even send tweets the occasional web log, that refers readers to other people’s products, services and thoughts

Select individuals/companies you trust – and in products whose services or thoughts you believe in
You’ll be astounded at how mutually beneficial this can be: as much as really possible, I try and integrate into my web logs (such as this post) a reference of other people’s thoughts, products and services – this raises the possibility the man mentioned in my website will share it their social networking network
Just how long should you spend sharing other people’s content on social media?

“Effectiveness – frequently even survival – will not depend entirely on just how much effort we expend,” writes Stephen Covey in The 7 Habits of Highly Effective People, “but on whether the effort we expend is in the best jungle.”

As such, if you’re learning valuable knowledge that’s of interest and use to your company as well as you, then sharing it by others that are in your tribe is most likely not, within reason, a waste of time.

Clearly, nevertheless, you’ve got to have a clear awareness of it issues and what you’re attempting to accomplish with your company. Then you certainly may utilize that as a guide to determine a) how long you need to be spending sharing other people’s content and b) what content to share.

However , I believe the evidence is in the pudding – and in the event you are sharing a number of other people’s content and not getting any kind of shares back from those individuals, you will need to find other content to share.

It truly is a two-way street… even though a lot of folks just aren’t yet conscious of the advantages of sharing content. But the easiest way to educate them is to demonstrate them.